About Me
Hi! ¡Hola! I’m Daisy.
Miami-based and bilingual (English/Spanish), I’m a brand and corporate communications expert with more than 25 years of experience leading public relations initiatives across mainstream and multicultural markets.
I specialize in media relations, product launches, crisis communications, content creation, and stakeholder engagement — consistently delivering measurable results for blue-chip brands.
My career spans industries including beauty, healthcare, travel, banking, CPG, arts, food and beverage, retail, and entertainment. I’ve developed and executed more than 30 national and regional campaigns for clients such as Marshalls, Pfizer, British Airways, Heineken, Tyson Foods, CoverGirl, JPMorgan Chase, and the National Institutes of Health.
Known for crafting compelling narratives and fostering authentic connections, I’ve significantly increased media visibility, built strategic partnerships, and led impactful campaigns that resonate with diverse audiences. My work includes collaborations with Emmy, Grammy, Oscar, and Tony Award-winning talent on major campaigns and performances, as well as cross-cultural projects with teams across the U.S., Latin America, and the Caribbean.
As founder of Cabrera Consulting, I continue to advise national organizations on high-impact communication strategies — strengthening brand reputation and aligning messaging with organizational goals.
Giving back is important to me. I served as founding president of HPRA’s Miami chapter and as a board member of ACLU's Miami Chapter. I remain dedicated to advancing inclusive storytelling, supporting media, and am a long-term member of NAHJ's South Florida Chapter.
Happily married, I live by the sparkling sea with our sassy beagle. I’m a jazz lover, voracious reader, and curious traveler who finds joy in culture, conversation, and community.
Let's connect!
Daisy @ DaisyCabrera.com
Career Highlights
Brand and corporate communications campaign success: planning (goals, messaging, spokespersons, targets, tactics, timelines, budgets, KPIs) and programming over 50 national and regional campaigns across multiple industries.
Comprehensive content creation: transforming complex, technical information into clear, consumer-ready copy for more than 35 clients (press releases, media alerts, key messages, Op-Eds) to enhance and strengthen communications.
Mainstream and multicultural media powerhouse: garnering tens of millions in audience impressions across top-tier national and regional general market press, while expanding outreach to diverse media by 90%.
Career Highlights
Ambassador partnerships: securing relationships with over 30 influencers and tastemakers through strategic, brand-aligned approaches proven to be mutually beneficial.
Media training: providing bilingual (English/Spanish) media prep session to more than 50 spokespersons, helping to improve press interactions and positive brand representations.
Crisis preparedness: overseeing crisis communications and issues management in a timely and transparent manner during 9/11, the housing crisis, and the COVID-19 global pandemic.
Industry Achievements
Beauty + Lifestyle + CPG: Launched the DTC brand, Skinergy Beauty, in a crowded and competitive beauty industry, focusing on corporate communications strategies. Secured nearly 50 national media stories across consumer, beauty, lifestyle, general market, bridal, trade, and multicultural media relations outlets. Also helped secure three prestigious beauty awards: SELF Magazine’s Healthy Beauty, PopSugar’s Best in LatinX, and HOLA! USA’s Best in Beauty.
Health + Wellness + Crisis Communications: Managed national and regional media relations for the National Institutes of Health’s COVID-19 treatment clinical trial at the height of the pandemic. Collaborated with 240+ cross-country study sites and investigators, while also media training leading infectious disease experts. This effort garnered millions in audience impressions across press, significantly boosting clinical trial awareness and participation.
Travel + Hospitality: Spearheaded the introduction of Brightline, South Florida’s high-speed train, among tri-county Hispanic and Black media and influencers. Organized FAM trips for top-tier national media, resulting in outstanding press coverage. Additionally, coordinated several invite-only events—including a professional mixer with high-profile Black executives—that generated considerable social media buzz.
Arts + Entertainment: Led South Florida publicity efforts for Alvin Ailey American Dance Theater for several years, focusing on multicultural media relations. Designed VIP events for the Artistic Director and dancers, invited media and influencers to attend dress rehearsals and performances, and created media tours for the talent. Annually, these efforts resulted in over 60 impressive media placements across broadcast, print, and digital outlets, while contributing to ticket sales.
Consultancy Services
Strategic Communications
General Market + Multicultural Media Relations
Public Relations Expertise
Focused on corporate communications, brand, and crisis communications, I collaborate with executive leadership and senior teams to implement effective strategies and enable business transformations.
I possess outstanding organizational and interpersonal skills, complemented by a strong entrepreneurial and creative spirit, particularly in the realm of mainstream and multicultural communications.
Public Relations Expertise
General Market + Multicultural Media Relations
Public Relations Expertise
With an extensive background in corporate communications, I have successfully launched campaigns, built relationships with key stakeholders, and established impactful partnerships with influencers.
My experience also includes driving community relations with nonprofits and managing both mainstream and multicultural relationships to secure successful outcomes.
General Market + Multicultural Media Relations
General Market + Multicultural Media Relations
General Market + Multicultural Media Relations
I have established strong relationships with national and regional mainstream and multicultural media relations, focusing on Hispanic and Black broadcast, print, and digital outlets.
As a media training veteran, I excel in corporate communications and am an accomplished powerhouse in securing proactive and positive press coverage within the realm of public relations.
Compelling + Creative Storytelling
Crisis Communications + Issues Management
General Market + Multicultural Media Relations
Skilled writer experienced in corporate communications and key messaging across multiple channels, including press releases, internal materials, marketing collateral, blog and social media posts.
Authority in mainstream and multicultural media relations and culturally nuanced transcreation that resonates with diverse audiences.
Event Production + Coordination
Crisis Communications + Issues Management
Crisis Communications + Issues Management
From concept to completion, my experiential and event activations encompass planning, programming, budgeting, and collaboration, ensuring effective corporate communications.
I handle logistics, timelines, promotions, vendor management, and guest relations, all while integrating media relations and public relations strategies.
Crisis Communications + Issues Management
Crisis Communications + Issues Management
Crisis Communications + Issues Management
With expertise in corporate communications and issues management, I supported British Airways during 9/11, JPMorgan Chase during the foreclosure crisis, and the NIH's clinical trial amid a global COVID-19 pandemic.
This expertise also focused on media training and media relations, thought leadership development, and reactive public responses.
